Blueprint for Health is a master plan whose benefits go way beyond your coverage: By helping you take better care of yourself and worry less. By giving you tools to handle a common cold, a chronic condition or a catastrophe. By providing access to real people, in real-time, 24/7, for support, answers and advice when you need it most. Because your health insurance isn’t about us—it’s about you.

The following real-life success stories illustrate how Blueprint for Health is played out through the everyday lives of our members and our philanthropic foundation.

Even some medical people need help adopting a healthier lifestyle.
A critical care unit nurse wasn’t happy with the results of her health screening at her hospital’s annual employee health fair sponsored by Blue Cross and Blue Shield of Florida. So she had the hospital’s dietician give her a 1,200-calorie diet recommended by the American Diabetes Association.

Then, taking advantage of discounts available to her through our BlueComplements program, she joined a Jenny Craig^® weight-loss plan and a fitness center, where she spends an hour, five times a week. The results:

• Her total blood cholesterol dropped from 238 to 177.
• She’s lost 40 pounds.
• She’s dropped five dress sizes.

High blood pressure is called the “silent killer” for good reason.
There usually aren’t any symptoms to alert us that our pressure is dangerously high. A female member attending a Blue Cross and Blue Shield of Florida health fair was told her blood pressure was 150/100. The nurse offered to make an appointment for her to see a doctor, but she refused, promising she would follow up with her doctor. She did, was admitted to a hospital with elevated blood pressure and cardiac arrhythmias, and is now on medication under her doctor’s care. She told the BCBSF health fair nurse, “You may have saved my life. I went to the doctor because you asked me to promise that I would. I am so glad I did.”

The uninsured residents of our state often go without needed treatment.
Some 250 to 300 Latino children in South Hillsborough County are being immunized against childhood diseases thanks to a two-year, $50,000 grant from The Blue Foundation for a Healthy Florida to St. Joseph’s Children’s Advocacy Center in Tampa. Their Mobile Clinic is the only provider of well-child care services to Latino residents in the area. The Blue Foundation grant is being used to fund a half-time nurse practitioner and educate needy families on important health issues and how to access services.